What are consumer protection laws? Are victims of data breaches protected under these laws?

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Hi, my name is Ben Heikali, and I'm an attorney at Faruqi & Faruqi.
                    
Consumer protection laws are statutes enacted by each of the 50 states, aimed at protecting consumers from a wide range of unfair and deceptive business practices, including any false advertising, inadequate data security practices, and other forms of fraudulent conduct. While the laws come in all sorts of forms, in California, the most well-known consumer protection laws are the California Consumer Legal Remedies Act, commonly known as the CLRA, the California False Advertising Law, the California Unfair Competition Law. When data breaches occur, consumers can also bring claims under their respective state's data privacy laws, which specifically protect against inadequate data security.

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