Video Description
My name is Ben Heikali, and I'm an attorney at Faruqi & Faruqi.
One common pattern of consumer protection cases we see are product mislabeling cases. To make their products look more appealing to consumers, companies will make certain claims or representations on their product labels.
For example, a product may claim that it's made in a certain country or has certain characteristics, such as being all natural or organic. In response, consumers might pay a premium for products based on these expected characteristics. When consumers learn that those representations are false or deceptive, they can pursue legal action.
Another common type of case is sometimes referred to as a fake or false sale case, and it's brought when a company, usually a clothing retailer, is challenged for its use of false and deceptive discount advertisements. The allegation is usually that the advertised discount, let's say 50% off, is actually false and deceptive because their original price of the product was artificially inflated by the company right before the sale, making it appear that the customer's getting a better deal than they're actually getting. In this situation, the consumer may be able to sue to recover the expected discount he or she did not receive.